Web Design

Giving your customers what they want, Useful Information and Timely Updates, will bring you rewards which are unlimited.

Content is the most important thing on your web site. Working with your content as a starting point The Open Site will help create the design parameters needed for a successful web site and web presence.

We will work with you as a team focusing on your success.

Designing and creating web sites using a simple philosophy, " always keep the user in mind ". Taking your business experience and mixing it up with a crisp and user friendly web design, that is what it's all about. A well designed web site can make your business stand out.

Lets work together to create a web design that highlights the content on your web site and that shows the user your an expert in your field. A web site that shows you have experience and are willing to put it in writing for all the world to see. Your users will appreciate the content on your site as they make their decision about who they want to do business with.

A Well Built Web Site

• Promotes Your Business

• Showcases Your Expertise

• Creates User Trust

• Brings Users Back

Your small business needs a steady view of the process of web design. The Open Site will work with you and help maximize your expertise both on the web and in the physical world. Its no secret that to be successful you need to integrate the web with your non-web activities and promotions.

Call today 603-397-3546 to talk about web design and to set up a meeting in the Manchester/Boston area. If you are outside that area it's not a problem, we can work successfully using the phone and computer.

It really is simple "Your Success is Our Success"

Search Engine Optimization

The process of utilizing Search Engine Optimization is fairly simple if you know and follow a few rules. When developing a website for your company it is important to follow basic strategies that encourage search engines to find you easily in order to increase visibility and the frequency of hits. In order to accomplish this it helps to know a bit about how search engines function.

A search engine uses a number of strategies to plow through the billions of sites available world wide. It isn’t possible for a single search engine to view all the sites on the web, so your goal is to make sure it hits yours. Search engines send out “bots” or “spiders” to “craw” through the nearly endless selection of sites. Sites that have been visited are indexed for later use. When a user types in keywords for a search the engine checks its index for matching pages. The pages are further sorted based on the keywords, their frequency and relevance. The best matches are presented to the searcher all within a matter of nanoseconds.

The search engine ranks the pages it finds based on popularity and relevance. Popularity relates to the number of citations referring to your site on other pages and the frequency of visits from known, respected sites. Relevance correlates to the number of keywords and phrases found when evaluating the page. It is best to place those keywords in headlines and subtitles for improved visibility. By following a few simple rules you will design a webpage that attracts search engines frequently.

Don’t skimp on content. Aside from the obvious concept that your content introduces you to potential clients, content is how you attract search engines. Content needs to be well written, grammatically correct, spell checked and interesting. Spending time on your content will allow you to insert your keywords and phrases smoothly and frequently. Don’t fall victim to the temptation of filling up your page with graphics and glitter.

Websites designed for looks don’t attract search engines. Pictures are harder for search engines to sort through for relevance. Remember that your goal is to produce a page that has a high saturation of key words, pictures and graphics will take up room better used.

Keywords will bring customers to your site. It can’t be said often enough, keyword saturation is the name of the game if you want to have your site visited frequently. Remember to use variations on a theme. Alternate wording, phrases incorporating your keywords and closely related topics will increase your odds of success.

Search Engine Optimization brings you new clients. Customers that are already familiar with your product and website will go there directly. The purpose behind creating a SEO friendly website is to draw in people who have never heard of your company.

If you design your new site with these ideas in mind, you are sure to create a welcoming presence on the web.

Search Engine Optimization (SEO) is a series of steps and rules for making your web site and content search engine friendly. If the search engines find your web site and like your content then you will rank well in your niche.

It sounds simple and it can be, as long as the firm you hire knows what they are doing. One caveat, search engine optimization is not the same as Search Engine Marketing (SEM) and submitting your website to search engines and web directories have nothing to do with SEO.

SEO done correctly will help you get out in front of your competition. Success comes using both offline and online marketing. Successful Opportunities to integrate SEO into your website design are everywhere. Check out our blog for more info on the SEO relationship to Marketing both online and offline. And check out or page on Alternative Search Engines to Google, there are many niche search engines that might surprise you and fit your business needs.

Got Web Design, SEO and Marketing Questions? Call Now for some answers. 603-397-3546

Business Promotion Roller Coaster

It sure can seem like riding a roller coaster when it comes to promoting your business. Do you take out a full page ad in the yellow pages or perhaps go on the radio. Does it make sense to send out postcards or maybe tack up full color posters around the city.

What about running ads in search? Does my web designer or marketer need to know the difference between SEO and SEM to rank well with Google and Yahoo or can they just wing it?

I'll share a secret with you, it does not have to feel like riding the Matterhorn when it comes to promotion. A simple plan that takes into account all avenues of advertising will give your business a big boost.

Thinking about these two directions from the start will make for a smooth ride.

1. Do I want to spend my time creating marketing materials?

2. Do I want to pay someone to market my business?

An answer to both these questions will put you and your business on a path to success and mitigate those sharp curves.

Here's The Real Deal

If your business has any competition on the web your website has to be updated meaningfully at least once a month.

Spending money on web ads will give you more traffic only as long as you spend the money. Using a two pronged approach of web ads and getting strong organic search engine results will give you traffic for the long haul.

You Are An Expert

Who Knew? The web came along and millions of people put up web sites to promote their businesses and organizations, who knew so many people where so thirsty for your expertise.

Now people interested in your type of business will devour all the information on your web site, that is if you have presented it well and made it interesting.

Your expertise comes in many sizes and shapes but it's all valuable to many people doing business on the web. You may have an MBA from an ivy league school or you may be the worlds best darn artist of popcorn containers. The vast hunger for both specialized and generalized knowledge and skills in unquenchable.

Let The Open Site show you how to leverage your expertise for success. If you need web design, search engine optimization or marketing ideas for small business give us a call.